There has been lots of rumors circulating about “authority” listing in Google — that is when your site comes up in the number one spot for a search with additional page site links.  In this weeks Axandra’s search engine newsletter they published the way to possibly get these.

1.Your website must have a stable #1 ranking for the searched keyword. Other websites don’t seem to get Sitelinks.

2.Your website must be at least 2 years old. It seems that younger websites don’t get Sitelinks.

3.The number of searches and the number of clicks that your website gets for a certain keyword seem to be considered. Keywords that aren’t searched often enough don’t get Sitelinks. It also seems that your website has to get many clicks for the searched keyword.

4.The number of links that point to your website with the searched keyword as the anchor text seem to influence the creation of Sitelinks. Sitelinks only seem to appear for the main keywords of a website, not for all keywords for which a website is listed.

Those seem about right.  It would also appear that achieving sitelinks has nothing to do with page rank, as many sites that have zero page rank because of Google penalties still show up with sitelinks.

This entry was posted on Tuesday, March 11th, 2008 at 1:20 pm and is filed under Web Directory Trends, Webmaster News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.